Abstract
University students seek to develop an entrepreneurial leadership profile to find professional career alternatives. The main objective of this study is to identify the influence of a classroom exercise called “The Marshmallow Challenge” on the entrepreneurial leadership behavior of university students. First, students' perceptions of their cognitive style, flexibility and entrepreneurial leadership profile were collected. Second, the entrepreneurial leadership behavior of the students after the exercise was estimated. It is possible to conclude that the Marshmallow Challenge improves the entrepreneurial leadership behavior of university students approximately nine times higher than their previous perception. In addition, the strong influence of flexibility in determining the entrepreneurial leadership profile of university students is highlighted.
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