Entrepreneurial Initiatives of the Ukrainian Peasants During the "Thaw" to Satisfy Everyday Needs

Abstract

The purpose of the article: to analyze the entrepreneurial potential of personal farms of collective farmers during "thaw" period in the field of household needs. Scientific novelty. The peasant stories we have collected during field research, clearly demonstrate the willingness of peasants to earn extra money to meet their needs. In the general structure of cash receipts to the peasant's homestead, it was important to receive income, for example, from such handicrafts as sewing and repairing clothes and shoes. The Ukrainian peasant society of the Khrushchev era remained a secondary subject of socio-economic life for the state, so only the peasant entrepreneurial initiative helped peasants to survive and provide at least a sufficient level and quality of life for their own families. The methodology of the research is based on the principles of comparative-historical and interdisciplinary analysis, socio-cultural approach. Conclusions. The everyday life of the Ukrainian peasant family of the "thaw" era was characterized by the fact that the needs of the peasants were constantly growing, but their satisfaction from the state was minimal. Accordingly, the role of various handicraftsmen became more active, who could satisfy on the spot, at least at a primitive, minimal level, the vital needs of fellow villagers. The peasant stories we have analyzed, collected during field research, clearly enough demonstrate the willingness of peasants to earn additional funds to satisfy their needs. In the general structure of monetary receipts of the peasant household, it remained relevant to obtain income, for example, from such handicraft trades as sewing and repairing clothes and shoes. The Ukrainian peasant society of the Khrushchev era remained for the state a secondary subject of socio-economic life, therefore only peasant entrepreneurial initiative helped him survive and ensure at least a sufficient level and quality of life for his own family.