Abstract
This study evaluates how entrepreneurial implementation intention (EII) influences the stability of entrepreneurial goal intention (EGI). Two waves of data collection were conducted during and after entrepreneurship education (EE). The moderating role of EII on EGI after a period of approximately one year was tested. The results indicate significant variation between 412 participants of high and low EII during EE. The findings contribute to furthering the understanding of the factors that maintain EGI over time. They highlight the unconscious aspects of students’ behavioral processing that potentially cause controversial results regarding the impact of EE on EGI.
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