Abstract
In this paper, we explore the power effects of place stigma on entrepreneurial identity construction through a narrative analysis of the lived experience of entrepreneurs living in marginalized places. Our research contributes to the narrative studies of entrepreneurial identity construction, where there is a historical prevalence of the discourses of individuality, heroics, and masculinity (Drakopoulou, Anderson, 2007; Johansson, 2004; Nicholson, Anderson, 2005; Pettersson, 2012). Our results shows that the usually idealized narrative of the heroic entrepreneur, while still much alive and initial influential in our participants stories, is reappropriated and changed to better represent and change their communities’ situated struggles. Our cases of entrepreneurship identity construction therefore follows a different path where the reinsertion into stigmatized place pushes participants to strategically deconstruct the typical entrepreneurial identity and build different role models for their community.
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