Entrepreneurial Idea Development to Business Start-Up: Teaching Methodological Approach

Abstract

The crucial issue on entrepreneurship training in the tertiary institutions of learning is teaching students how to develop innovative business idea to the business venture start-up stage. This is the ability of the students to develop ideas that are out of the theoretical teaching of the academic environment. Several scholars have acknowledged the suitability of conventional teaching application for student ability to memorize and repeat taught exercises. This article form the core principles of idea generation in the business start-up, recognition and feasibility of entrepreneurial idea generation in the students of tertiary institutions of learning, strategic approaches on how best to enable and facilitates business idea in the graduating collegians. The Business Team Project Partnership Program (BT-PPP) identified as a strategic teaching method for facilitating entrepreneurial idea generation. The BT-PPP is where collegians work together in a practical business reality programme for the purpose to establishment a business with the collaboration of guest entrepreneurs and representative from the industries. This research paper developed out of the surveys pilot study among the students of real estate students and facilities management students of Universitie Tun Hussein Onn Malaysia (UTHM), in 2012 business team projects partnership program (entrepreneurship education course). Uses SPSS statistical analysis tools analyzed the responses of the participant of the BT-PPP. The mean differential and paired-sample t-test analysis of the students' response (n = 72) computed. The result shows that BT-PPP passed the suitability- fitness for motivating entrepreneurial idea generation, interaction and networking, entrepreneurial learning outcome (value creation). In addition, the pedagogical initiative positively impact entrepreneurial self-