Abstract
This study addresses the experiences of undergraduate entrepreneurs, including what motivates them, their challenges, and how they navigate both entrepreneurial activities and academic work. Using a snowball approach, a qualitative research design involving fifteen purposively selected respondents from among the sculpture students of the Nsukka Art School was used as a case study. Data collection and analysis were conducted using a semi-structured interview and a thematic analysis approach, respectively. Findings show that respondents are actively involved in entrepreneurial deeds within multiple non-sculpture related fields such as painting, graphic, communication design, T-shirt printing, portrait making, and utility wood sculptures. They are motivated by the quest to address personal financial constraints. Such entrepreneurial quests, however, expose them to specialization and operational, marketing, and managerial challenges. It is recommended that policymakers in academia, industry, and government work together toward repositioning student entrepreneurs by creating the enabling environment for economic growth. While a further study is needed to understand how undergraduates navigate their managerial challenges, the nuanced performance and difference in age and gender is noteworthy.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: Artivate: A Journal of Entrepreneurship in the Arts
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.