Abstract
Orientation: The development agency could be equipped with a model that will assist them in supporting mobile application development entrepreneurs towards enhanced competitiveness that could assist in alleviating poverty and reducing economic inequality.Research purpose: The purpose of this study is to explore the evolution of a model to support mobile application development entrepreneurs towards enhanced competitiveness.Motivation for the study: This study was motivated by the views on black economic empowerment where little has been done to impact the lives of black people on a larger scale. Broader participation of black people in the formal economy is required to achieve sustainable development and prosperity. Studies suggest that innovation through technology transfer is regarded as a contributor to economic growth.Research design, approach and method: This study adopted the Critical Realist Methodology Model via an inductive research approach. Focused interviews with academics, small and medium-sized enterprises in the innovation and technology industry and development agencies were conducted.Main findings: There is business potential in mobile applications, but entrepreneurs have difficulty in commercialising these. They could be assisted with a model that would transform their applications into real business opportunities.Practical/managerial implications: The antidote to disruptive innovation is a management response. What is required from management is that it needs to bring about a paradigm shift in the way that the whole notion of a business is remodelled.Contribution/value-add: This study reveals a multi-factorial strategy model in the form of the Disruptive Innovation State Response Model that could support mobile application development entrepreneurs towards enhanced competitiveness.
Highlights
This study was motivated by the views on black economic empowerment of Naidoo (2002) in which the author states that very little has been done to positively impact the lives of black people on a larger scale
This study explored the landscape for mobile application development in the Western Cape, South Africa (SA), and the role of the development agency in attempting to promote mobile application development entrepreneurs’ success and sustainability which contributes to the development of the SA economy
The social arena of this study revolved around alleviating poverty and economic inequality
Summary
This study was motivated by the views on black economic empowerment of Naidoo (2002) in which the author states that very little has been done to positively impact the lives of black people on a larger scale. The report proposes that black economic empowerment should be aimed at redressing the continued unequal distribution of ownership, management and control of SA’s financial and economic resources. It could be achieved by ensuring broader participation of black people in the formal economy to achieve sustainable development and prosperity. The Institute of Directors in Southern Africa (2016) suggests that there are profound disruptions to industries and business models Their King IV report proposes that business models should positively impact on society and the environment, and in this way the quality of life in countries such as SA should improve
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
