Abstract
The objectives of the research were to: (1) study entrepreneurial characteristics affecting the success of service businesses in tourism industry of intrepreneurs in Khon Kaen Municipality, (2) study service business of intrepreneurs in tourism industry, (3) analyze the success of the intrepreneurs in tourism industry and (4) design entrepreneurial characteristics affecting the success of service businesses in tourism industry of intrepreneurs in Khon, Kaen Municipality Mueang District, Khon Kaen Province. The mixed research method consisting of quantitative research and qualitative research was employed for the study. The sample subjects of the study were 385 tourism entrepreneurs in Khon Kaen Municipality. The data was collected by a questionnaire with a.978 reliable index. The research statistics used were percentage, mean, standard deviation and Structural Equation Modeling (SEM) analyzed by Mplus. The research study showed that: (1) the characteristic of entrepreneurs affected directly the success in tourism business. The coefficient value was .203 and the positive influence value in the success of entrepreneurs was.912. (2) The efficient value of service business affecting directly and positively the success of the tourism entrepreneurs was .771 and (3) the coefficient value of the causal entrepreneurial characteristics affecting indirectly tourism entrepreneurs regarding the service business was .704.
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