Entrepreneurial Attitude Orientation and Market Orientation in Malaysia

Meisam Karami,Nur Naha Abu Mansor,Tayebeh Khademi,Aliyuisah-Chikaji Aliyuisah-Chikaji,Dauda Muhammad Atiyaye

doi:10.19026/rjaset.7.905

Abstract

In Malaysia Small and Medium Enterprises (SMEs) are a significant part of the nation wealth creation and economic. In Malaysia, majority of established businesses are small and medium enterprises with high employment share. The Malaysian government is definite that the framework of the economic transformation plan can raise the small and medium enterprises in developing countries. Therefore, the objective of this study is to thoroughly exploring the predictor which encourages the market orientation practice from the entrepreneurial attitude orientation perspective of the Malaysian entrepreneurs. The contributors of this study are focused on the knowledge body on market orientation to better comprehending of the specific factors that are crucial for business such as small and medium enterprises to help in the country wealth creation.

Highlights

In Malaysia, Small and Medium Enterprises (SMEs) are seen to be a very important sector in terms of creation of wealth and eco-system and these could be tracked to 1971 following the nation’s new economic policy implementation
The current study is focused on literatures on market orientation and entrepreneurial attitude orientation in small and medium enterprises in Malaysia
Data shall be collected through questionnaire, which shall be self-administered and distributed to the Small and Medium Enterprise holders from numerous industries working in the Peninsular Malaysia

Summary

Introduction

In Malaysia, Small and Medium Enterprises (SMEs) are seen to be a very important sector in terms of creation of wealth and eco-system and these could be tracked to 1971 following the nation’s new economic policy implementation. As far as the Malaysian economy is concerned small and medium enterprises is seen to be the backbone it is pivotal to try to understand the reason why some of the SMEs succeed while others fail within the business purview of Malaysia. Small business makes an effort towards retaining its customer by developing strong ties and providing value products and services. It is evident that small and medium enterprises adopt market policy concept. If an organization is focused on becoming market oriented, in the long run that organization is possible to have the skill to deliver customer value which is so superior (Morgan and Srong, 1998). The market strategy concept is forms part of the foundation of the (MO) market orientation (Narver and Slater, 1990). if an organization is focused on becoming market oriented, in the long run that organization is possible to have the skill to deliver customer value which is so superior (Morgan and Srong, 1998). Lewrick et al (2011) indicate that every organization that identifies market oriented culture and practiced is an organization that could retain competitive advantage for the fact that market orientation serves as the basis for competitive advantage

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Conclusion