Abstract
The purpose of this paper is to investigate leading individual factors that contribute to entrepreneurs’ entrepreneurial alertness. The impact of human capital and structural and relational dimensions of social capital on entrepreneurial alertness is addressed. A survey is conducted on 246 business owners in Turkey and the data are analyzed with hierarchical regression. It is observed that prior knowledge and relational social capital has significant positive effects on entrepreneurial alertness. Moreover, environmental munificence perception is found to have moderating effects on the relationship between information accumulation and some individual factors such as relational social capital and market knowledge.
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