Entrepreneurial Agility: a key to notch ‘Sustainable Business Performance’ in IT-Enterprises of Pakistan

Abstract

Entrepreneurial agility is an emerging phenomenon that circumambient over the last two decades. It refers to an individual or organizational capability to anticipate, visualize, and exploit unforeseen entrepreneurial challenges and opportunities existed in market. The study is intended to determine the role of entrepreneurial agility inn creating sustainable business performance among IT-enterprises through the mediation of business model innovation. Additionally, the study also tested the moderation of environmental dynamism between a) entrepreneurial agility and sustainable business performance and b) entrepreneurial agility and business model innovation. Overall, the study established moderated mediation framework about creating sustainable business performance in IT-enterprises via key of ‘entrepreneurial agility’. In this study, quantitative research approach is adopted to gather data from 215 respondents of IT-enterprises across Pakistan by using self-administered close-ended questionnaire. For sample selection, convenience sampling is used. Moreover, SPSS-24 (PROCESS macro) is used to test the moderated mediation framework about role of entrepreneurial agility in creating sustainable business performance through mediation of business model innovation and moderation of environmental dynamism. The empirical findings demonstrated that entrepreneurial agility has statistical significant effect on business model innovation and sustainable business performance. Likewise, business model innovation is also evidenced as antecedent of sustainable business performance. Moreover, mediation of business model innovation and positive moderation of environmental dynamism is also proved. This study is purely unique as it presented the moderated mediation framework of entrepreneurial agility, business model innovation, and sustainable business performance under the umbrella of environmental dynamism that were never tested and presented by anyone in context of IT-enterprises of developing countries like Pakistan. The study is enriched with certain theoretical and practical implications for body of knowledge, researchers, policy makers and practitioners. Current study highlighted the need and significance of entrepreneurial agility for IT-enterprises to get sustainable business performance. Moreover, this study is limited with cross-sectional empirical research in context of IT industry of Pakistan that created opportunities for upcoming researchers.