Abstract
Despite the rapid growth rate, the IT sector of Ukraine is characterized by a weak competitive position due to work in the low-cost segment and growing competition from companies located in low-income countries;mainly outsourcing model of IT business development, which is determined by a low level of margins. This model of development of the IT sector of Ukraine is due, in particular, to the low efficiency of competitiveness management technologies used by IT companies. The latter actualizes the development of adequate mechanisms for managing the competitiveness of companies in the IT sector of Ukraine. The purpose of the paper is to develop the theory and procedural guidelines for the formation of assessment and forecasting of the level of competitiveness of companies in the IT sector. The works in the field of cognitive management, cognitive control, adaptive management, proactive management, competitiveness management are the theoretical-methodological basis of the paper. The assessment and forecasting of the state of the environment of 20 IT companies of Ukraine were carried out, the inertial scenario of their development was created, and forecasting of threats to sustainable operation of the companies was carried out. Comparison of the current and forecast level of competitiveness allowed to assess the stability of competitive positions of the companies, to identify the IT companies, for which it is advisable to develop proactive strategies aimed at reversing the negative trends, which are formed according to forecast data on the accepted competitiveness management strategy. It was demonstrated that the negative consequences of the shock of COVID-19 (in particular, 61 of the 68 largest companies in the IT sector (90 %) included in the S & P500 index are characterized by negative market value dynamics) lead to the need to consider adaptive strategy as a focus strategy.
Highlights
Maintaining quarantine restrictions on certain types of economic activity against the background of the general trend of economic stagnation led to critical risks for national entrepreneurship
The scientific works in the field of cognitive management, cognitive control, adaptive management, proactive management, competitiveness management are the theoretical-methodological basis of the paper
The combined use of machine learning methods, expert analysis, panel data analysis methods allowed to solve the problem of developing a methodical approach to assessing the stability of competitive positions of IT enterprises
Summary
Maintaining quarantine restrictions on certain types of economic activity against the background of the general trend of economic stagnation led to critical risks for national entrepreneurship. Quarantine measures have exacerbated the problems of uneven impact of quarantine on certain segments of entrepreneurship at the national and local levels, i.e., micro and small businesses have suffered more, which makes actual the task of setting priorities for SME support. In the crisis periods of development, the decrease in GDP was 16.4 %, and in the periods of economic recovery it increased only by 11.5 %. Experts predict that this model of crisis may be repeated in the future. The economic "shock" of the COVID-19 pandemic could have similar consequences: the rate of recovery of economic activity in Ukraine may be much slower than in other countries, such as countries close to the level of economic development of the Eastern European bloc
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
