Entrepreneurial action, creativity, & judgment in the age of artificial intelligence

Abstract

The rapid advancement of computationally complex systems of artificial intelligence (AI), is the fruit of a decades-long effort to endow machines with cognitive capabilities that equal or even exceed those possessed by human actors. As the growing sophistication of AI algorithms revolutionizes entrepreneurial action in uncertain environments, these advancements raise an important set of questions for future theory-building in entrepreneurial action, creativity, and decision-making research. In this paper, we take up these critical questions by exploring how advancing AI systems provide novel solutions for resolving the fundamental challenges of modal uncertainty in entrepreneurial decision environments. And in doing so, AI algorithms create new possibilities for future forms of entrepreneurial action. We conclude the paper with a robust discussion of future research at the intersection of AI and entrepreneurship.