Abstract
This study determined the awareness and risk perception of entrepreneurs to equity market with their motivation to engage in stock investing. Specifically it aimed to accomplish the following: (1) Determine background characteristics of the selected entrepreneurs and their business (2) Determine the awareness to equity market as to investing through Stock Exchange Market and investing through Over-the-Counter Market, (3) Determine the risk perception to equity market as to Aggressive Risk Tolerance, Moderate Risk Tolerance and Conservative Risk Tolerance, (4) Determine the motivation to engage in stock investing in terms of Conservative Investing and Aggressive Investment Strategy, (5) Determine the relationship of the entrepreneurs’ profile with their motivation to invest in equity market, and (6) Determine the relationship of awareness and risk perception to equity market with the entrepreneurs’ motivation to engage in stock investing. The researchers used descriptive-correlational design with 360 respondents who were selected among the sole-proprietor entrepreneurs of Lucena City. A self-constructed questionnaire was utilized having a 4-point scale with ordinal codes. Part one is the background characteristics, second part is the awareness to equity market, third part is the risk perception to equity market, and the last part is the motivation to engage in stock investing. Frequency, weighted mean, and chi-square were used for the interpretation of data. Based on the results, there is evidence that the awareness and risk perception of the respondents in all industries has no relationship with their motivation to engage in stock investing.
Highlights
IntroductionMany companies can sell their stocks to the public with the easier means of reaching their potential investors with the use of modern technology as the aspiring people who aims to invest can conveniently buy the companies‘ stocks and properly allocate their funds and adding to their plan on financial freedom
Investing on stocks has been one of the trends in generating more money
The problem determined by the researchers is the relationship of the awareness and risk perception of the entrepreneurs on equity or stock market which shows as factors affecting their motivation to invest on stocks
Summary
Many companies can sell their stocks to the public with the easier means of reaching their potential investors with the use of modern technology as the aspiring people who aims to invest can conveniently buy the companies‘ stocks and properly allocate their funds and adding to their plan on financial freedom. The growing rate of foreign investments conquers the Philippine market as foreign direct investments in the country increased by 94.9% in 2016. The Philippines is one of the developing countries across Asia and because of this, Filipinos are given better chance at being more strategic in earning money. The Filipinos deliberately do not challenge themselves into expansion or going in for other money-generating activities and tend to cling to the traditional ways including the non-embracement of the use of modern technology [2]
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