Abstract
The Covid 19 pandemic has an impact on young farmer entrepreneurs. Business income has dropped drastically, and the distribution process is experiencing difficulties. Entrepreneurial behaviour is needed so that young farmers can cope with the impact of Covid 19. This research seeks to analyze the entrepreneurial behaviour of young farmers during the Covid 19 period. The sample is all educated young farmers who participated in the PWMP program (Agricultural Young Entrepreneur Development)—using a google form from 90 participants who were willing to fill out 71 young farmers. The research variables were: the ability to survive in entrepreneurship (X1), the use of new media for entrepreneurship (X2), and business success during the Covid period (X3). Percentage, mean score, and regression analysis at p ≤ 0.05 were employed to analyze the data. There was a significant effect (p ≤ 0.05) between X1 and X2 on X3 of 28.1%. The ability to survive in entrepreneurship (X1) has a significant effect, while new media for entrepreneurship (X2) is insignificant. The government is expected to protect young farmers' businesses by providing additional capital, marketing and business assistance in collaboration with successful entrepreneurs.
Highlights
The COVID-19 pandemic has had a significant impact on agricultural businesses
Of the 90 participants, 71 young farmers filled out the questionnaire via a google form—the independent variables are entrepreneur behaviour and utilizing new media measured by a Likert scale
The influence of entrepreneurial behaviour and utilizing new media on business success is measured by multiple regression analysis— correlation at p ≤ 0.05
Summary
The COVID-19 pandemic has had a significant impact on agricultural businesses. Related to marketing, farmers have experienced difficulties selling agricultural products due to restrictions on mobility between regions and decreased community purchasing power. Farmers will experience losses because of unsold agricultural products by the market [1,2,3,4]. Indonesia is an agricultural country, with the majority of the population being farmers. They continue to survive in their farming even though many have suffered losses.
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
