Abstract
OVERVIEWA theme park is an embodiment of the human desire for entertainment. As location-based entertainment, theme parks exert a time-tested attraction, remaining the leaders of the industry that is, by nature, driven to constantly innovate. Today, kinaesthetic and haptic technologies enable immersive experience through rides. However, in this multisensory environment, visitors perceive a theme park primarily in visual terms. Thus, design is a crucial feature in forging its identity and a theme park is a fertile ground for applying design to objects, from the minute to the grand. Any gate in a commercial area must be distinctive enough in appearance to beckon passers-by. The entrance of a theme park is meant to be even more impactful to the point of constituting a demarcation between reality and fantasy. Analysing the entrance design of Lotte World Adventure, a top-tier Korean theme park, provides insight into its aesthetics and cultural references.
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