Abstract

AbstractWildlife tourism is often associated with charismatic megafauna in the public imagination (e.g., safaris, whale watching, bear viewing). Entomotourism (insect-focused tourism) typically is not on the radar, but each year thousands of peoples visit monarch butterfly congregations and glow worm caves, and participate in guided firefly outings. Elsewhere, millions of peoples visit butterfly pavilions, insectariums, and bee museums. Calculations of visitation numbers aside, researchers in tourism studies have largely ignored the appeal of these animals, relegating these types of activities to the recreational fringe. By highlighting the popularity of entomotourism, this article challenges the vertebrate bias prevalent in the social sciences and seeks to move entomotourism from the margins to the mainstream of research on tourism in human/animal studies.

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