Abstract
Entertainment culture becomes a structural and typological unit of festive/everyday culture, which uses it every day in the “loop” mode: television show programs, presentations of new boutiques in shopping centers, city fairs, art exhibitions, performances at concert venues, calendars with the slogan “Every day is a holiday”, computer games (as the advertisement says, “The best anti-stress game of all time!”), and so on. Certainly, in this entertainment cycle, a person’s acute perception of festivity becomes dulled, and fatigue from constant heightened emotionality appears. A person gets tired of both entertainment and games. In this sense, “Homo ludens” is not just a concept, but a problem identified and outlined by J. Huizinga, which became obvious in the 20s of the 21st century. The article examines the features of modern culture as a screen, visual culture, directly related to such an attribute as entertainment.
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