Abstract

The modern enterprise social responsibility pattern states that the enterprise should bear pluralistic social responsibility to its direct or indirect stakeholders. Based on the stakeholder satisfaction and contribution, this paper starts with this pattern and constructs a strategic management framework which includes strategy setting, strategy planning and strategy implementation. This framework first analyses the stakeholder satisfaction and the enterprise' s demand to the stakeholders, and then works out the strategy that will meet the stakeholder satisfaction and contribution. We use strategic map, balanced scorecard and budget to plan the strategy and guarantee the implementation of the strategy by optimizing the internal procedure and improving the organizational capability.

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