Enterprise social networks as a supporting tool in the digital economy

Abstract

Digital economy refers to an economy that is based on digital computing technologies. It is widely accepted that the growth of the digital economy has widespread impact on the economy as a whole. Companies have been trying to respond to the changes of the digital economy, and they have been integrating information technology management into their enterprises. The goal of this paper is to determine the benefits of Enterprise Social Networks in companies. The methodology of this paper is based on comparative qualitative research using a survey conducted in the Czech Republic across business sectors. The research focuses on costs related to the use of Enterprise Social Networks. The results indicate the possible use of modern technologies for more effective business management. This paper discusses the use of the latest trends and innovations concerning technologies to help managers effectively convey internal information within the digital economy. Keywords: Digital economy, information technology, enterprise social network.