Abstract
Currently, several Enterprise 2.0 platforms are beginning to emerge. This paper introduces Enterprise Mashup technology as a means to improve IT alignment of individual work processes and changing business needs. Enterprise Mashups enable users to create customized applications to easily find and transform business information and functionalities, as well as collaboratively share pre-built Mashup applications. Therefore, the concept of Enterprise Mashups integrates Web 2.0 technologies and principles with well-established paradigms such as Enterprise Information Integration, Business Intelligence, and Business Process Management. Involved organizational key drivers, technical challenges and inhibitors are discussed to assess the potential business value and explain the emerging expansion of Mashup platforms in companies.
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