Abstract
Investment design is one of the most important ways of efficient resources consumption planning and decision-making by the market actor. The theory of enterprise management is changing greatly under the influence of the surrounding realities. This format can undergo significant changes with the appearance of the digital economy and its development within the framework of the enterprise architecture approach. The article considers the essence of the enterprise architecture and explains its content using the developed methods and templates. It also deals with their differences between each other in the order of their forms development, clarifying the main change. At the end of the article, the authors discuss, how exactly market actors can apply enterprise architecture depending on the chosen architect’s role. It also explains its main limitations as of an instrument. The authors draw a conclusion as far as its application is concerned.
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