Abstract
[enter This study aims to explore the challenges facing the perception of women entrepreneurs in Bule Hora town administration. Related to the challenges facing in the perception, attitude, and belief of women entrepreneur in-action and the potential women are segregated. The researchers used a qualitative research design related to the interpretative approach was developed. The researchers used eight interviewees who were involved in the study. The purposive sampling techniques were used to get data from the sample respondent, an interview was used. The qualitative data analysis method thematic data analysis is used. The major finding of the study shows that challenges facing the perception of women entrepreneurs in the study area are a lack of finance, working place, and training, social-cultural factors. The implication of the study will help the government to revise his policy to give a solution personal and organizational –related, legal/administration, economic, social/cultural and other factors that affect the perception of women entrepreneurs in entrepreneurial activity
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