Abstract

Abstract: While recognizing that current coaching codes of ethics offer useful guidance, this article calls for a deeper ethical reflection in the face of planetary challenges. It advocates for the integration of philosophical ethics and interculturalism, encouraging coaches to challenge assumptions and broaden their perspectives. The exploration includes deontological and teleological ethical theories, referring notably to the pioneering contributions of Immanuel Kant, Jeremy Bentham, John Stuart Mill, and Aristotle. This article argues that coaching cannot be ethical without being engaged toward sustainable development (spelled out in the 17 United Nations Sustainable Development Goals). Furthermore, it introduces intercultural coaching, proposing the Cultural Orientations Framework (COF) to navigate cultural variations, which are often ignored in current coaching ethics. Ultimately, it asserts that a comprehensive approach, incorporating diverse ethical perspectives and cultural considerations, and a commitment to sustainability, is crucial for ethical coaching in today's complex and turbulent world.

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