Enregistering mask-wearing in the time of a public health crisis

Abstract

AbstractThis study explores how during the initial outbreak of COVID-19 in Taiwan, mask-wearing emerged as a semiotic register in health communication. Focusing on enregisterment (Agha 2007), I analyze interactional recordings of press conferences by the Taiwanese government, Chinese language lessons offered to international students, and conversations at a convenience store between an Australian student and her Taiwanese friend. The analysis reveals information production and reception on three social scales: public health policies, institutionalized health instruction, and interpersonal-care practices. On each scale, masking is enregistered as a semiotic sign associated with particular social actions, actors, and relations. This enregisterment transpires through an orchestration of verbal and non-verbal resources, conveying ideologies about invisible viruses in everyday life. While inconsistencies exist across scales, masking is consistently overlaid with civic solidarity and moral responsibility. In times of crisis, mask-wearing is an issue of public health and a process of typifying behaviors, identities, and relationships. (COVID-19, enregisterment, scale)*