Abstract
ABSTRACTMany journalists claim to have a “nose for news.” This metaphor, where a body part is used in a transferred sense for metaphorical change has occupied a central place in journalists' discourses. It appears to express something essential about their identity, profession, practice, and how they “see” and experience the world. This article uses the figure/ground approach of Marshall McLuhan to inform an exploration of the “nose for news” metaphor. By studying the “nose for news” we can understand how and why electronic noses and the Internet have made this once vital and living metaphor obsolete. We can also discover ways to reanimate this metaphor in order to: (a) help recover something of the essence of journalism expressed by journalists' claims to possess a “nose for news,” and (b) re-conceptualize the current “crisis” in journalism.
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