Enjoyment or Indulgence? Social Media Service Usage, Social Gratification, Self-Control Failure and Emotional Health.

Abstract

Social networking site smartphone applications have been widely used among Chinese young adults. However, less is known about their effects on emotional health and the mechanisms through which they function. This study analyzes the relationship between college students' smartphone social networking service use patterns, social gratification, social media self-control failure, and emotional health. Data was collected from 360 college students in China via application log tracking and a self-administered questionnaire. Structural equation modeling results showed that, after controlling for demographic variables, the use of video social networking site smartphone applications was associated with decreased social gratification, and ultimately, adverse emotional health. Using social networking site smartphone applications late at night exhibited worse emotional health via more social media self-control failure. The implications for designing and using social media applications are discussed.