Enhancing User Experience: Exploring Mobile Augmented Reality Experiences

Abstract

In recent years, the integration of augmented reality (AR) technology into mobile devices has revolutionized both human-computer interaction and computer graphics. This transformative blend of virtual elements into the physical world has led to a new era of possibilities for user experiences. However, the unique challenges posed by Mobile Augmented Reality (MAR) applications demand a closer examination of design and usability considerations to ensure optimal user engagement and satisfaction. This study investigates users' experiences with Mobile Augmented Reality applications, with particular emphasis on design and usability-related concerns. Using a controlled experiment with twenty different people, this study uses thematic analysis to investigate UX improvement options. The aim is to furnish practical design principles that consider the individual characteristics and preferences of users, thereby contributing to the development of empirical insights that enhance Human-Computer Interaction (HCI) standards and best practices. Moreover, the results highlight the importance of user-centered design and assessment approaches. This work fills important gaps in the literature on UX studies of MAR applications and advances our knowledge of creating, engaging and easy-to-use augmented reality experiences.