Abstract
ABSTRACT Tour guides provide frontline services to the nature-based tourism industry, but research is limited on how to enhance their training, especially in developing countries. The present study investigates tour guide training requirements, preferred modes and content for training delivery, and the challenges of offering nature-based tourism experiences in Sri Lanka. Informed by stakeholder theory, we used a mixed-method approach to gain the views of key stakeholders, using a questionnaire-based survey and interviews to sample both national tour guides and key informants in Sri Lanka. Two-thirds of the survey respondents expressed interest in tour guide training, particularly online or workshop-based training on subject-specific knowledge such as wildlife and plant life, local cultural history, marine life, and tropical ecology. Also, quarter of the tour guides did not perceive training needs and note the practicalities of participating in training opportunities. Both tour guides and key informants recognize the challenges of the nature-based tourism industry in Sri Lanka, lack of adequate visitor facilities provided at the entrance and inside of parks, along with overcrowding and visitor safety issues. We recommend increasing awareness of the varied functions of tour guides and the importance of training to ensure a high quality of service delivery.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: Journal of Quality Assurance in Hospitality & Tourism
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.