Abstract
Because there is the significance of Thailand’s durian export but obstacles from some related factors linking to the points of external and internal perspectives, this article, therefore, aims at providing the guideline to enhance Thailand's durian export capabilities through SCOR model. The SCOR model is important to business chain since it can evaluate and display related business activities from assessing customer needs, sourcing materials, creating the products and fulfilling customer satisfaction. SCOR model to enhance Thailand's durian export capabilities encompass with 6 major processes including plan, source, make, deliver, return and enable. Successfully enhancing Thailand's durian export capabilities through SCOR model can contribute advantages for durian exporters.
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