Abstract
Artificial intelligence (AI) can transform student learning behaviour. When students adapt to multiple digital platforms and environments, it is necessary to understand student’s using AI assistants in higher education. A conceptual model was developed to investigate the impact of spatial novelty value and innovativeness on interaction and behavioural loyalty to using AI teaching assistants. Smart PLS version 3.3.3 were employed to analyse data acquired from a sample of 165 students utilising the AI-enabled solutions as teaching assistant. According to the data, innovativeness and novelty value have a significant positive impact on interaction with AI, generating loyalty to AI teaching assistants and attitude to AI teaching assistant-based education sequentially. The effect of innovativeness on the novelty value of utilising AI solutions in higher education was discovered to generate a higher level of interaction, which influence the loyalty to using innovative AI teaching assistant.
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