Abstract
AbstractSamsung became involved in social programs that could effectively tackle the problems at stake while linking them to firm's benefits. Korean firms, particularly the chaebol, urgently adopted the shared value concepts as part of their solutions to ease social tension while garnering efforts to enhance corporate value. Samsung has engaged in sustainability practices that mainly derived from the firm's motivations to improve corporate image. It needs to approach shared value by realigning the firm's value chain activities with social issues, focusing on core areas, and engaging other for sustainable shared value practices.
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