Abstract

The rapid development of information and communication technology has fostered a natural integration of technology and design. As a result, there is increasing interest in Augmented Reality (AR) business card systems that leverage digital media. This research aims to advance the design of an AR-based participatory business card information system in line with contemporary trends. Key aspects of this study include applying technology to acquire contextual information from paper business cards, transmitting it to a server, and delivering it to mobile devices; facilitating interactivity between users and content through a screen interface; providing multimedia business content (video, image, text, 3D elements) via image markers recognized by users on mobile devices, while also adapting the type and method of content delivery. The AR business card system designed in this research enhances traditional paper business cards by incorporating visual information and interactive elements and automatically generating buttons linked to phone numbers, location information, and homepages. This innovative approach enables users to interact and enriches their overall experience while adhering to strict quality control measures.

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