Abstract
The contemporary practice of coaching in the business world entails engaging accredited professionals to enhance the performance of employees. A key problem impeding the widespread adoption of coaching is the lack of empirical research supporting the effectiveness of implemented programmes and the returns on investment. The benefits of coaching are assessed from the perspective of employees. Data were collected through a case study of an employee coaching programme within a large, multinational construction company. The programme had significantly enhanced the employees’ personal and professional growth and development. It had also increased their motivation levels and loyalty to the company.
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