Enhancing Organizational Citizenship Behavior for the Environment: A Social Identity Perspective

Abstract

Although the value of subordinates’ organizational citizenship behavior for the environment (OCBE) has received more attention, the understanding of what contributes to subordinates’ OCBE has been notably neglected. According to social identity theory, we propose a theoretical model that responsible leadership promotes subordinates’ OCBE by examining subordinates’ moral identity as a mediator and individualism as a boundary condition. Using a sample of 273 collected in China, results indicated that responsible leadership was positively related to subordinates’ moral identity, which in turn was positively related to subordinates’ OCBE. Subordinates’ moral identity partially mediated the relationship between responsible leadership and their OCBE. In addition, both the relationship between responsible leadership and subordinates’ moral identity and the indirect relationship between responsible leadership and subordinates’ OCBE were stronger when individualism was lower. These findings provide novel insights into how to help subordinates improve OCBE and highlight the important role of responsible leadership in organizations.