Abstract

Purpose – Bullying is one of the most worrying issues among teachers, parents, and students. Hence, prevention action should be taken to prevent bullying at school. Therefore, the Program 2BS: I’m a Buddy not a Bully, has been implemented with an aim to enhance knowledge on bullying among students. This paper examines the effectiveness of pedagogical creative approaches to increase bullying knowledge and awareness among students. Creative and fun pedagogy have been used as an approach to achieve the objectives of this program. Methodology – A total of 234 students from different school orientations and aged 14–16 years participated in this experimental research. This study employs a quantitative method with the support of qualitative approaches utilizing quasi experiments design. An interview was conducted with seven students to obtain a deeper understanding of the effectiveness of creative pedagogy. Findings – The results showed a significant increase in knowledge of bullying behavior among students who had participated in this program. The findings from the interviews show that by using this creative pedagogy approach, students were more excited and could understand the content better. Significance – The findings are significant to teachers and learners, because they can act accordingly towards bullying behavior. This program provides an alternative to implementing bullying prevention programs that are oriented towards enhancing knowledge on bullying among students.

Highlights

  • The issue of bullying among schoolchildren is a global phenomenon that has seriously increased in the recent years

  • The findings of the study have shown that the creative pedagogical approach is effective in improving students’ knowledge about bullying behavior, which can be explained by behaviorist theory and humanistic theory

  • When positive learning outcomes were achieved through the usage of creative pedagogy, it suggests that creative pedagogical approaches are appropriate for delivering learning content

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Summary

Introduction

The issue of bullying among schoolchildren is a global phenomenon that has seriously increased in the recent years. Uba, Yaacob, Juhari, and Talib (2010) emphasized that bullying has not just caused harm to other students and has reached to a dangerous level i.e. costing lives. This suggests that bullying behavior among students in school should not be taken lightly or regarded as school culture, and immediate action should be taken to prevent bullying behavior from spreading and becoming uncontrollable. Most previous researchers focused on factors related to family, school, peer group, and the influence of mass media and technology as the cause of bullying behavior. Studies related to the factors of bullying behavior among students are scarce and few researchers have studied this phenomenon

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