Enhancing Job Satisfaction through Extended Internal Market Orientation: A Study of Migrant Workers in the Chinese Manufacturing Sector

Abstract

This conceptual paper examines the potential for enhancing job satisfaction among migrant workers in the Chinese manufacturing sector through extended internal market orientation. Migrant workers play a significant role in the sector, but they often face unique challenges that affect their job satisfaction. However, there is a lack of research on the impact of internal market orientation on job satisfaction in this context. This study aims to address this research gap by exploring the concept of internal market orientation and its relationship with job satisfaction among migrant workers. The paper highlights the importance of understanding the factors influencing job satisfaction among migrant workers and the theoretical perspectives that support the link between internal market orientation and job satisfaction. The methodology section outlines the research design, data collection, and measurement tools used. The findings and analysis section presents and interprets the results, discussing the statistical relationship between internal market orientation and job satisfaction. The implications of this study for organizations and policymakers in the Chinese manufacturing sector are also discussed.