Abstract

Organizations as well as their employees are facing high stakes challenges in ongoing digital transformational processes. Both parties can benefit if human factors are addressed, and an innovation mindset is developed towards a continuous, agile approach towards emerging technologies, thus improving corporate culture, increasing technology acceptance and probability of persistent economic success. This paper presents the preliminary results of a case study of a global leader in mechanical engineering manufacturing employing a coaching approach during their strategic transformation. We highlight how development of individuals and teams through coaching can increase solidarity and positively affect corporate culture during transformational change, resulting in positive economic outcomes. Based on the results of the case study, we propose managerial implications and deduct ideas for future research on successful employee development during change processes to avoid adverse reactions in workforces.

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