Abstract
This article presents an overview of some relevant historical/societal influences on how expectations (e.g. overt and more subtle messages conveyed through the media) of women and girls influence realization of their full potential, often negatively affecting achievement and career choice (Wilgosh, 1993, 1996a, 1996b). The research framework is then extended to a further examination of contemporary media influences on women and girls, including development and application of a tri-dimensional categorization system for examining how informational messages impact on young women and girls. The proposed categorization system aims at assisting educators and counsellors in undoing influences, which might reinforce underachievement. To facilitate movement from potential to performance, consideration will also be given to developing innovative educational strategies and approaches to encourage expression of gifts and talents and maximize achievement of adolescent girls and young women.
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