Enhancing Creativity in Groups -- Proposition of an Integrated Framework for Designing Group Creativity Support Systems

Abstract

In organizations, creative work is predominantly approached in groups. They develop new services or products like advertising campaigns or movie scripts. Group creativity support systems (GCSS) can have a positive impact on the creative performance of these groups. However, current literature on GCSS design requires system designers to consider a magnitude of aspects when constructing systems that support the creative group process. In a literature review we identify recurring topics in design recommendations, drawing both on design-oriented and experimental research, and develop an integrated set of design principles. We apply these design principles to generic GCSS components, resulting in an integrated GCSS framework, which provides guidance in system implementation. Future research directions that could complement the field are indicated.