Abstract
This study explores the critical role of data analytics in enhancing business performance. The research delves into the evolving landscape of data analytics, examining how businesses can strategically integrate and apply analytics to gain a competitive edge. By investigating various tools and methodologies used in data analytics, the study aims to provide an understanding of the many approaches available to organizations. Focus on best practices that offers practical insights for optimizing the use of data analytics in different business contexts was also discussed. This research serves as a valuable resource for decision-makers, analysts, and practitioners seeking to navigate the complex terrain of data analytics and unlock its full potential for driving business success.
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