Enhancement of CSR Programs to Improve Value Creation for the Stakeholder: A Case Study of PT Adhi Karya (Persero) Tbk

Abstract

PT Adhi Karya (Persero) Tbk. (ADHI) is a company engaged in the construction sector in Indonesia with the main business core including construction and engineering services, property, manufacture, and investment & concession. Throughout 2020, ADHI received appreciation in the form of awards for its achievements. This investment activity is not only a form of developing opportunities from ADHI's CSR missions, but also as a participation in stakeholders’ priorities programs that focus on national strategic infrastructure development. To analyze and research this, both qualitative and quantitative research methodology is used in this research to gain information and identify alternatives for the best way of enhancement strategies. This research uses AHP (Analytic Hierarchy Process) technique for data simulation, with BCOR (Benefits-Costs-Opportunities-Risks) method of data and elements identification. The primary qualitative data gathered is from two stages of FGD (Focus Group Discussion) with secondary data, the first one is to define the parameters of criteria which will be filled in the simulation, the second one is to analyze the output from the result of simulation and decide the final suggestion for the business strategy recommendation. As a result of this research, regardless of the main solution of the consulting activity, the goal of ADHI's business strategy selection is to support the community with an efficient and productive CSR program with a technology-based support system. Therefore, the best alternative is a combination of alternatives 1 and 2 which are Local Micro and Small Enterprises Support and Accommodation and Local Tourism Businesses Exposure and Awareness to Public. This model can be valuable at least due to political, economic, social, environmental and legal factors in each region. This model requires the development of educated and experienced personnel, as this type of CSR program requires a deep understanding of everything from organizational management to labor law to equal employment opportunities.