Abstract
The Digital transformation (DT) has challenged most of the Event Management (EM) services at a time when organizers of open public events still faced a lot of manual operations upon registration of the public event’s participants. This survey demonstrates a model to increase a level of digitalization and use of technology, with increased self-service level for registered participants and digital data transfer. The model is based on outcomes from the series of several case studies, practical tests and research activities in Latvia, Albania, and Germany. The paper examines different ways how organizers are able to innovate their routine activities and encourage the broader public to learn and use various digital technologies: Radio-frequency identification (RFID), Near-field Communication (NFC), Quick Response (QR) codes and Mobile apps with a purpose to link the physical and the digital world in the one coherent model. In this research the major part of event management process modelling had been done by Business process Model and Notation (BPMN2) approach. The approach proposed by authors aims to reduce the costs and workload of organizers associated with participants’ registration in open public events where preliminary registration is still practically impossible or forbidden because of personal data protection issues.
Highlights
The first obvious conclusion in the age of digital transformation is that almost any traditional human interaction process effectively benefit from integration of digital tools and solutions in the underlying business model
The subject of the digital transformation and its strategic significance is understood by managers, but questions remain as to how to integrate digital solutions and how to modify business structures to transform into digital organisations [2]
This study aims at elaborating existing open public event participants’ registration models and methods of the digital transformation process determining whether they are relevant or not in the context of the digital transformation of enterprises
Summary
The first obvious conclusion in the age of digital transformation is that almost any traditional human interaction process effectively benefit from integration of digital tools and solutions in the underlying business model. In real life there are specific cases and applications when human and social influence factors override eventual process digitalization possibility. As one of such specific human interaction models is open public event participants’ registration process when eventual participants arrive without prior invitation, pre-approval or pre-registration. In this case, the preliminary registration online is impossible because participants appear just “onsite” before event or such type of registration is forbidden because of personal data protection issues [1]. From human interaction prospective registration data flow as an information structure is the most common term for those aspects of a sentence’s meaning that have to do with the way in which the hearer integrates the information into already existing information [3]
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