Abstract
Health communication campaigns along with the targeted social health indicator such as the at-risk group can make an impactful difference in preventive care and chronic disease health maintenance. The logistic regression technique is employed to examine if Rwanda’s health media campaign impacted household health behavior and whether this impact was influenced by literacy aptitude and current sexual health practices. Interactive effects of health campaigns were found on household sexual behavior among at-risk households in Rwanda. Tests on model validity and reliability favor the models and give statistically greater confidence in the results. Key words: HIV, AIDS, health campaign, HIV campaign, AIDS campaign.
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