Abstract
The study seeks to establish the interaction effect of export market information use on the relationship between international market selection and the choices of export markets for Uganda’s agricultural commodities. A cross sectional study format, heavily hinged on a hypothetic-deductive approach was adopted and the multiplicative effect was represented by Modgraph. The effect of systematic international market selection on export market selection differs as a function of export market information use. A positivist research paradigm guided the study and therefore a more qualitative perspective would compliment the results of this study. Secondly, multiple observations of the same variables over 5 to 10 years accounting for structural changes (that is, the creation of new trading blocks as well as new bi-lateral agreements) give a finer picture. Hosting sector specific international exhibitions and agricultural commodity exporters in Uganda would significantly affect export market choices and performance. This is the first study to test for the interaction effect of export market information use on the relationship between International market selection and the choice of export markets Key words: International market selection, export market information use, agricultural exports, Uganda.
Highlights
IntroductionEmpirical studies into International market selection have observed that firms select export markets by either adopting; a systematic approach, a non-systematic approach or a relational approach (Papadopoulos and Denis, 1988; Andersen and Buvik, 2002; Brouthers and Nakos, 2005; Papadopoulos and Martin-Martin, 2011; Musso and Francioni, 2012).several related studies have examined the factors that influence export market selection and choices (Papadopoulos and Denis, 1988; Sakarya et al, 2007), generalizability of their findings has been limited because they are not industry specific (Musso and Francioni, 2012) and according to Papadopoulos et al (2002), ―they haven‘t been tested sufficiently, and / or are too complex to apply in practice‖, and other sector specific studies have been sought for (Papadopoulos and Martin-Martin, 2011)
The study shows that interacting systematic international market selection and export market information use provides a significant explanatory power to export market choices
Previous empirical studies into international market selection acknowledge the crucial role of information in export market selection, but such studies fell short of establishing if the way such information is used had an effect on the relationship between approach and the resultant choice
Summary
Empirical studies into International market selection have observed that firms select export markets by either adopting; a systematic approach, a non-systematic approach or a relational approach (Papadopoulos and Denis, 1988; Andersen and Buvik, 2002; Brouthers and Nakos, 2005; Papadopoulos and Martin-Martin, 2011; Musso and Francioni, 2012).several related studies have examined the factors that influence export market selection and choices (Papadopoulos and Denis, 1988; Sakarya et al, 2007), generalizability of their findings has been limited because they are not industry specific (Musso and Francioni, 2012) and according to Papadopoulos et al (2002), ―they haven‘t been tested sufficiently, and / or are too complex to apply in practice‖, and other sector specific studies have been sought for (Papadopoulos and Martin-Martin, 2011). Empirical studies into International market selection have observed that firms select export markets by either adopting; a systematic approach, a non-systematic approach or a relational approach (Papadopoulos and Denis, 1988; Andersen and Buvik, 2002; Brouthers and Nakos, 2005; Papadopoulos and Martin-Martin, 2011; Musso and Francioni, 2012). Existing studies have been silent on the extent to which Export Market Information-Use moderates the relationship between International market selection and export performance, despite the key role played by export market information in the selecting of export markets.
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
