Abstract
The study estimates a logit model to identify factors influencing adoption of agritourism by small farmers in North Carolina using a survey. All variables included in the model were dummies and of these having at least a college education has the greatest impact on participating in agritourism, followed by race, public access to the farm for recreation, farms with more than 50 acres of land deemed unsuitable for crop production, and the total amount of land owned. Other factors such as farms near cities, willingness to pay for farm management advice, and before-tax household income also significantly influenced the adoption of this enterprise. Key words: Agritourism, public access for recreation, farm location, logit model, odds ratios, operator characteristics.
Highlights
Agritourism has received a lot of attention in recent years both among researchers and state policy makers
Research has been conducted to identify farm and farm operator characteristics that are associated with the adoption of agritourism, a term which has been used to describe activities ranging from U-pick activities, field rides, cultural or historic exhibits, festivals, paid or customized hunting tours to wildlife observations and holiday-related activities
This study has demonstrated that the probability of a farmer‟s participation in agritourism in North Carolina is significantly affected by a number of variables related to farm characteristics, the farm operator and the location of the farm vis-à-vis relative distances from urban centers
Summary
Agritourism has received a lot of attention in recent years both among researchers and state policy makers. Bagi and Reeder (2012) hypothesized that if successful, such activities might be beneficial to the agricultural economy and have positive environmental and health-related objectives. Research has been conducted to identify farm and farm operator characteristics that are associated with the adoption of agritourism, a term which has been used to describe activities ranging from U-pick activities, field rides, cultural or historic exhibits, festivals, paid or customized hunting tours to wildlife observations and holiday-related activities. They further observed and noted that among those who might benefit, most are low-income, undereducated, and older farmers, as well as small family farms.
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