Abstract
This study attempts to enlarge knowledge on public value co-creation within a complex environment such as artification. The transfiguration of object that is not regarded as art in the traditional sense into something art-like underpins the development of processes suitable for analyses within the co-creation framework. The case of “EXIT”, the photographic exhibition on Ghost hotel in the province of Pavia (Lombardy, Northern Italy) has been carried out in order to achieve the research aim. The results, came out from the content analysis, demonstrated how artification triggers public value co-creation under specific conditions like the implementation of managerial logics, tools, and model. The conceptual model of artification co-creation attempts to fulfil the literature gaps which call for more investigations on the degree of citizen engagement in relation to the outcome of value creation within the democratic sphere. Key words: Artification, value, co-creation, multi-actors engagement, strategic triangle, outcome, content analysis.
Highlights
The famous quotation "Beauty will save the world" from Dostoevsky (2010) well-known novel "The Idiot", reveals its effectiveness in relation to the evolution of art, its meaning and the social values transmitted in the contemporary age (Miller, 1981)
With regard to the latter, service science calls for more investigations on complex environment, where the value is co-created by the interactions of multi-actors (Pinho et al, 2014; Petrescu, 2019)
The words with high frequency, exerted by the interview‟s transcription, have enabled to identify three main codes: (a) Artification; (b) Actors engagement; (c) Outcome of artification The analysis has shown the weight of the contents, referring to the previous codes, in relation to the overall texts of the interviews (Figure 3)
Summary
The famous quotation "Beauty will save the world" from Dostoevsky (2010) well-known novel "The Idiot", reveals its effectiveness in relation to the evolution of art, its meaning and the social values transmitted in the contemporary age (Miller, 1981). The challenge trigged by the cultural sector is to change something that is not art in art-like (artification) as perceived by the audience This concept, introduced by Finnish scholars of Contemporary Aesthetics in 2005, has been broaden investigating at multi-disciplinary levels. According to the Shapiro‟s model (2019), the processes of artification engage many actors, resources and activities whose relationships open up new strands of research within the managerial studies. With regard to the latter, service science calls for more investigations on complex environment, where the value is co-created by the interactions of multi-actors (Pinho et al, 2014; Petrescu, 2019). Public management studies highlight, among critical issues on co-creation that are still underinvestigated, the engagement of citizens as co-designers
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