Abstract
The protection of geographical indication is considered to be strategic for Brazil. The state of Santa Catarina, especially Goethe Grape Valley, was acknowledged as the first Geographical Indication (GI) to encourage various disciplinary studies, mainly from the view point of law, economy, intellectual property and regional impact. However, there is no evidence in interdisciplinary studies aimed to understand the influence of GIs development with winegrowers and wine producers of this region. Taking these gaps into account, this study intends to check up how the acknowledgement of GI by Goethe Grape Valley Indication of Origin can contribute to creation and development of new competences in wine culture and winemaking. For that purpose, a descriptive, exploratory study with qualitative approach was developed. The creation and change of routines and activities, insertion of new techniques of traceability control, as well as information intending to improve monitoring and control of the origin of each grape in wine barriques was noticed. The authors identified that GI, besides contributing to local development, promotes new competences of winemakers from the very moment of execution of rules and procedures documented in wine production process imposed by Regulatory Council; information-sharing and search for methods that improve their product. One can conclude that geographical indication created new knowledge in production processes and increased winegrowers’ competence level. From the implementation of IPVUG the study allowed a more efficient management of properties and of wineries, because the production volume is controlled, also the place, volume and sampling harvest are traceable. The study also provided a better cost control, which consequently led to more efficient production strategies and wine distribution. Key words: Knowledge management, Knowledge creation, Geographical indication, new competences.
Highlights
Current economic environment is increasingly characterized by knowledge as a key element to improve and promote innovation and competitiveness of organizations (Dangelico et al, 2010)
Despite Progoethe associates do not know the methodological concepts disseminated by Nonaka and Takeuchi (1997) in the theoretical foundations presented in this study, the authors observed that the association recognizes knowledge creation when wine producers stated that there was an increase in tacit knowledge in workers from wine growing and wine production
Socialization was observed when they stated that many meetings and information exchanges were made with the objective of implementation of the process of Goethe Grape Valley Indication of Origin, as well as that there was an increase in routines and new procedures in processes, based on changes implemented by Regulation Council concerning Owners’ Manual
Summary
Current economic environment is increasingly characterized by knowledge as a key element to improve and promote innovation and competitiveness of organizations (Dangelico et al, 2010). Yamaguchi et al 413 among winemakers and wine industry as well as other areas with similar interests such as organizational decision making, building information systems to ensure traceability and quality assurance of products In this sense, Saraceni et al (2012) state that information and knowledge comprise fundamental resources in knowledge management and economic and productive development. In order to develop the capabilities of people, Gavioli (2011) argues that it is necessary to follow some steps, such as the acquisition of competences, obtaining qualification, use of an occupational space and adding value In this context, one could say that a capability helps to mobilize knowledge in order to cope with a given situation. Competence is not the static use of simple rules learned, but an ability of innovative and creatively making use of various resources, at the time and mode needed
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