Abstract
This study was based on input and output obtained from 200 random samples of pineapple farm in South Sumatera Province. The major objective of the study is to analyze the input allocation of pineapple farm from six angles: cultivated area, seed, man power, chemical fertilizer (Urea, TSP, and KCL), manure, and insecticide. The result of Cobb Douglas production function approach indicated that, inputs had not been used optimally. Cultivated area, seed, man power, chemical fertilizer, manure, and insecticide should be increased. In the 8 input factors, cultivated area has the biggest influence on pineapple output. In aggregate, the condition of pineapple farm in this area has increasing returns to scale. From the marketing analysis, the farmers who sold their pineapple by using the shortest channel of distribution received more contribution than the other two kinds. Thus, by using the marketing efficiency analysis, the shortest channel of distribution is more efficient. Key words: Pineapple farm, production function, marketing efficiency.
Highlights
In the face of global economic era and free trade, horticulture products especially fruits will face intense competition
As the value of the coefficient of Cobb Douglas’s rank function is an elasticity value of the production factors involved partially, the result estimation of the coefficients rank function can be used to explain the effect of each production factors on pineapple production result in South Sumatera
The variance analysis conducted on a model production function of Cobb Douglas provides the significant ratio value
Summary
In the face of global economic era and free trade, horticulture products especially fruits will face intense competition. High quality fruits with sufficient volume and continuous availability are the key in this competition. Pineapple (Ananas comosus L Merr) contributes 8% of the world fresh fruit production; Indonesia is the third fresh pineapple producing and processing country after Thailand and Philippines (Hadiati and Indriyani, 2008). Based on Directorate General of Horticulture-Ministry of Agriculture data, the development of pineapple harvest in Indonesia in 2000 to 2011 increased with an average growth of 10.77% per year. Based on the cropping region, 2000 to 2011 harvest area outside Java is higher than outside Java with each of the growth being 18.81 and 9.17% per year. In 2011, pineapple’s area harvest in Java is 2,289 ha, while outside Java is 9,506 ha
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