Abstract

The essence of most investments is quality return. Continuous quality returns are guaranteed by patronages enjoyed by the investment, this therefore sustains the business. Hardly has this been achieved by most patrol stations that litter the roads of Anambra state of Nigeria due to the location of such businesses. Pursuant to the aforementioned problem, the study seeks to ascertain the extent to which business development relates to sustainability of petrol stations in Anambra state of Nigeria. The paper is anchored on the ‘Central Place Theory’. The population of this study consists of the customers who patronize these petrol stations in Anambra state. The study specifically identified the extent of relationship that exists between location and service sustainability of selected petrol stations. The research question and hypothesis were formulated in line with the specific objective. Infinite population was used because customers that visit the petrol stations cannot be determined, and sample size was determined using Z score for infinite population. Pearson Product Moment Correlation was used to test the hypothesis. The study revealed that there is a significant positive relationship between location and service sustainability of these petrol stations. Based on the finding, the study recommended that relevant regulatory bodies should enforce the compliance of the rules and regulations of Department of Petroleum Resources on location of petrol stations in the state to ensure improvement in the sustainability of these petrol stations. Key words: Business development, sustainability, central placed theory, Nigeria.

Highlights

  • The expectation of every business or investment among other things is for quality returns and sustainability

  • The implementation of these plans based on the advice of professionals like the urban planners, consultants on environmental protection and sustainability, there appears to be indiscriminate and unguided sporadic emergence of petrol/filling stations in obscure locations within and outside cities, highways and roads in Anambra state of Nigeria

  • The findings indicate a strong foundation for firms that are willing to set up business development units to pursue growth opportunities more systematically or for firms that may have rudimentary Business Development (BD) activities, but need to make changes because of poor performance

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Summary

Introduction

The expectation of every business or investment among other things is for quality returns and sustainability. To ensure regulation and sustenance, location of any kind of businesses and the service activities in the state are guided by rules, planning principles and standards, and in terms of location, structure or land use development plans. The implementation of these plans based on the advice of professionals like the urban planners, consultants on environmental protection and sustainability, there appears to be indiscriminate and unguided sporadic emergence of petrol/filling stations in obscure locations within and outside cities, highways and roads in Anambra state of Nigeria

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